Projects
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gh Gema Herrerias
Description
Gema Herrerias is the online store for dermopharmacy and skincare products by Gema Herrerias. In addition to selling products, it also offers the possibility of creating your own skincare routine based on your needs.
Inputs
Correction, updates, and maintenance of the website. Implementation of improvements to capture a solid customer database and promote the loyalty process through email marketing. Development and creation of the process to help users discover their ideal skincare routine.
Tools
WordPress, Woocommerce, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Mailchimp, Google Analytics, Google Search Console, Google Data Studio.
Dates
2024-2025
Gema Herrerias
Description
The personal website of Gema Herrerias, where you can find and purchase the author’s books or book a spot in one of the courses she teaches at the gh Academy.
Inputs
Comprehensive exercise in web architecture, design, development, and maintenance of the website, optimizing the company’s internal processes and providing users with a clear and simple purchasing experience, as well as the possibility of booking a spot in a course at the gh Academy.
Tools
WordPress, Woocommerce, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Google Analytics, Google Search Console, Google Data Studio.
Dates
2024-2025
gh Gema Herrerias Mexico
Description
After its international expansion, the gh Gema Herrerías laboratory began distributing its products in Mexico, as well as Gema Herrerías own books.
Inputs
Since we wanted to give the Spanish website a different design approach, we carried out a thorough UX/UI work to improve the user experience on the site. In addition, we designed, developed, and configured the online store to streamline the process for the distributing company and make it more efficient.
Tools
WordPress, Woocommerce, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Google Analytics, Google Search Console, Google Data Studio.
Dates
2024-2025
A5 Farmacia
Description
A5 Farmacia is the leading pharmacy in Seville for selling Gema Herrerías products. In addition, it offers complementary services for all needs, prioritizing skincare. It provides personalized attention and high-quality products.
Inputs
After a thorough study to categorize the products and carry out the web architecture tasks, I proceeded to define the website’s functionalities. Subsequently, I also developed and designed the page, paying special attention to improving the purchasing process. Once the site was completed, I managed its maintenance, updated the products and the website in general, and handled issue resolution.
Tools
WordPress, Woocommerce, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Google Analytics, Google Search Console, Google Data Studio.
Dates
2024-2025
gh Gema Herrerias – Plataforma de Farmacias gh
Description
The Farmacias gh platform is a project aimed at all associated pharmacies that distribute Gema Herrerías products. Through the platform, pharmacies can access training courses on the products, company resources (dossiers, technical sheets, stickers, etc.), and the ability to place their orders online automatically for their pharmacy.
Inputs
After carrying out the web architecture and defining the platform’s functionalities and technologies, I designed and developed the entire portal. Upon completion, I also managed its maintenance, updates, and proper use. Additionally, I connected the user registration with the email marketing tool in the Salesforce CRM.
Tools
WordPress, Woocommerce, Learndash, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Salesforce, Google Analytics, Google Search Console, Google Data Studio.
Dates
2024-2025
Mi Plan de Boda Web
Description
Mi Plan de Boda Web offers a service of web pages and digital invitations for weddings and all kinds of events. Through the platform, couples can inform their guests details such as the place and time of the ceremony, bus schedules and even confirm their attendance at the event.
Inputs
After having set up the project from scratch, I dedicate myself to making the web pages of the couple, although I also dedicate my time to managing the website and social networks. In the same way, I am also in charge of contacting professionals in the bridal sector to collaborate.
Tools
WordPress, HTML, CSS, Bootstrap, javascript, jQuery, PHP, MySQL, Photoshop, Illustrator, Mailchimp, Google Analytics, Google Search Console, Google Data Studio
Dates
2022-Present
CLIC International House
Description
CLIC International House are a group of language schools located in Seville, Cádiz and Malaga. They offer classes in Spanish, English, French, German, Chinese and Portuguese, as well as training for teachers of Spanish and English. In addition to this, it also provides accommodation for foreign students, as well as a complete cultural program.
Inputs
After finding a multisite with more than 30 separate pages, it was decided to unify everything in a single multilingual web page, optimized for mobile devices, with various improvements in SEO On-page, as well as a web design in accordance with the branding of the companies. After the server migration, several online stores were implemented for each academy, installing a virtual POS, Paypal and bank transfer.
Likewise, various functionalities were also implemented, such as the possibility of booking and paying for online classes automatically, online chat, integration with social networks and Google Analytics, Mailchimp, and integration with CRM Fidelo.
Tools
WordPress, HTML, CSS, jQuery, PHP, MySQL, Woocommerce, Photoshop, Illustrator, Mailchimp, Google Analytics, Google Search Console, Google Data Studio, Fidelo
Dates
2018-Actualidad
Formacion ELE
Description
Formacion ELE is a platform with courses for teachers of Spanish as a foreign language. Taught by the International House centers in Madrid, Barcelona, Seville and Cadiz.
Inputs
After a redesign of the website, the platform needed to integrate Paypal to its online store, as well as correctly install and configure subscription forms to carry out its conversion funnel. In addition, the website had to be updated with the LGPD of May 25, 2018.
In this way, Gravity Forms forms were configured and designed with Mailchimp through a pop-up. Subsequently, these tools were used on specific pages for the automatic download of a free ebook.
Tools
WordPress, HTML, CSS, PHP, Woocommerce, Photoshop, Mailchimp
Dates
2018-2020
Eurhodip
Description
Eurhodip is an association supporting education in hospitality and tourism in more than 35 countries based in Brussels.
Inputs
A total redesign of the website was carried out, both in terms of programming and branding. The result was a clean site, adapted to mobile devices, multilingual in English and French and optimized at the SEO On-Page level, together with image optimization.
Tools
WordPress, HTML, CSS, PHP, MySQL, Photoshop
Dates
2019
Guitarraviva
Description
Guitarraviva is an online school to learn to play the guitar in Spanish. He currently has a YouTube channel with more than 3 million subscribers who learn to play the guitar with advice, recommendations, advice and step-by-step tutorials.
Inputs
Although Guitarraviva was a particularly well-known channel in Latin America, we planned to increase our reputation in Spain. To do this, we promote branding through the creation of content on the website and the YouTube channel through innovation through tutorials, tips and anecdotes related to the music sector.
To do this, we organized the corporate material and made a publication calendar for social networks. We also created a digital magazine, as well as an online store where users could purchase tablature packs of their favorite songs and other products. In addition, we carried out the coordination with external developers for the redesign of the website according to the business branding that we had designed.
Of course, these results were measured with Google Analytics and the content was optimized for On-Page and Off-Page SEO, apart from curating the existing content. Along with this, we closed agreements with various brands in the sector and collaborators. This marketing strategy resulted in the results of 25,000 new fans on Facebook, 12,000 new followers on Twitter, a 3% increase in visits to the web in Spain and an increase in active users of 26% in the last quarter of 2017.
Tools
WordPress, HTML, Photoshop, Illustrator, InDesign, Planificador de Keywords de Google, Google Trends, SEMRush, Woorank, Moz, Google Analytics, Facebook, Instagram, YouTube.
Dates
2017-2018
Doctor de la Vega
Description
Dr. Diego de la Vega is a psychiatrist with a consultation in Seville. He specializes in treatments for depression, anxiety, obsessive-compulsive disorder, and bipolar disorder.
Inputs
The doctor needed to have a digital presence through a website so that his patients could make an appointment. For this, a personal brand was designed and the website was developed with the WordPress CMS, carrying out separate tasks of image optimization and logo creation.
Tools
WordPress, HTML, CSS, PHP, MySQL, Photoshop
Dates
2017
CM Asesores Inmobiliaria
Description
CM Asesores Inmobiliaria is a company dedicated to advising and managing real estate transactions in Malaga.
Inputs
The website was already created although it needed an update. For this, the problems related to the search filter, content and images and the redesign of the page of results not found were fixed together with the creation of an alert system with the search that the user made.
Tools
WordPress, HTML, CSS, PHP, MySQL, Photoshop
Dates
2017
Mister Craftsman
Description
Mister Craftsman is a company from Barcelona, dedicated to personalization and digital printing, specialized in workwear and corporate uniform, sports equipment and other various products.
Inputs
We developed a multilingual website (Spanish and Catalan) in WordPress, with several elements made with jQuery to improve the user experience and connected to the Mailchimp tool for conducting email marketing.
Tools
WordPress, HTML, CSS, jQuery, PHP, MySQL, Photoshop, Mailchimp
Dates
2017
Harinalia Canarias
Description
Harinalia Canarias is a holding of companies in the food sector specialized in the fields of bakery and pastry in Santa Cruz de Tenerife and La Palma.
Inputs
We make the website according to the branding line that they provided us, using WordPress as the main technology for the consequent web maintenance by the client.
Tools
WordPress, HTML, CSS, PHP, MySQL, Photoshop
Dates
2016
Puerto de Indias
Description
Puerto de Indias is a distillery that is located in Carmona (Seville). The distillery makes premium gins and is one of the oldest and most traditional in Andalusia.
Inputs
On the occasion of the competition by the company, the launch proposal for the Puerto de Indias gin summer campaign was made. Under the concept of “Imagine your summer” and taking Seville’s Torre del Oro as the main element, various street marketing actions, posters, packaging, events, promotional gifts or redesign of profiles on social networks were proposed. Although he did not win, the proposal was liked by the Puerto de Indias team and was remunerated.
Tools
Photoshop, Illustrator, InDesign
Dates
2016
Glutendo
Description
Glutendo is a search engine for celiac-oriented restaurants, bars and shops.
Inputs
Glutendo is the final project of the EOI Sevilla Web Development program. The project is made with HTML5, CSS3, JavaScript, jQuery, Json and the integration of the Google geolocation api to trace the shortest route to the chosen place. It was chosen Best Project of the 2016 promotion of Seville of the McKinsey & Company Generation Spain Web Development Program and EOI.
Tools
HTML5, CSS, JavaScript, jQuery, Jason, API de geolocalización de Google
Dates
2016
University of Seville
Description
The Department of Human Anatomy and Embryology of the Faculty of Medicine teaches classes in more than 10 degrees at the University of Seville.
Inputs
They needed a website to inform the students by publishing the exam calendar, the teaching project for each grade, the tutoring schedule for each professor in the department and informing outsiders about the donation of bodies. For this, a total redesign of the user-oriented website was carried out, adapted to mobile phones and On-page SEO, together with a subsequent migration to the university’s own server.
Tools
WordPress, HTML, CSS, jQuery, PHP, MySQL, Photoshop
Dates
2016
Puro e Bio
Description
Puro e Bio is an ice cream parlor located in Seville, which makes ice creams, slushies and natural smoothies with ingredients of organic origin.
Inputs
Since the website was previously made, the elements were redesigned according to the branding and internal arrangements were made to adapt them to mobile devices and optimize it in search engines.
Tools
WordPress, HTML, CSS, MySQL, Photoshop
Dates
2016
Clinica Lourdes Martin
Description
Clinica Lourdes Martin is oriented to medicine and aesthetic surgery in Seville, as well as nutrition and pharmacy treatments.
Inputs
The client needed advice for the on and off design of the clinic. For this, a corporate identity was established, the logo was designed in high quality and the clinic was advised for the decorative design and the website.
Tools
WordPress, HTML, CSS, MySQL, Photoshop, Illustrator, InDesign
Dates
2016
Centro CADIS
Description
The CADIS Center is a company located in Seville, dedicated to the diagnosis, intervention and monitoring of children with high intellectual capacities, gifted and talented.
Inputs
Apart from the intervention as a teacher in the Marketing and Advertising Workshop for children and adolescents with high abilities, a comprehensive restructuring of the website was carried out, with a responsive design adapted to all devices and focused on the corporate image that the Director needed.
Tools
WordPress, HTML, CSS, jQuery, MySQL, Photoshop, Illustrator
Dates
2015
Inventtatte
Description
Inventtatte is an online marketing agency from Utrera (Seville), with web design, community manager, SEO, SEM, graphic design, copywriting and analytics services.
Inputs
Upon arrival, it was practically a newly created agency, so it was necessary to create and define the strategy and corporate image and what services were to be offered, as well as a previous market study.
For this, we elaborate the Social Media plan, as well as the creation of content (blog and social networks), its frequency, programming, management (Facebook, Twitter, Google+ and Pinterest) and monitoring. Along with this, SEO On-page audit reports were also made for clients.
In addition, design and layout work for corporate elements was also carried out.
Tools
WordPress, Photoshop, Illustrator, InDesign, Facebook, Twitter, Pinterest, Google+, Hootsuite, Buffer, Tweetdeck, Audiense, Social Mention, Klout, Google Trends
Dates
2014-2015
Lumbreras Tapas
Description
Lumbreras Tapas is a gastrotavern located in Alameda de Hércules (Seville).
Inputs
Since at the beginning they did not have digital visibility, we had to create a Social Media plan, so we opened the accounts on social networks to manage them, especially Twitter and Google+.
Tools
Photoshop, Facebook, Twitter, Google+, Hootsuite, Buffer, Tweetdeck, Audiense, Social Mention, Klout, Google Trends
Dates
2015
ANCCE
Description
ANCCE is the National Association of Purebred Spanish Horse Breeders, located in Seville. He is the main organizer of the International Purebred Spanish Horse Show (SICAB).
Inputs
Management of social networks (Facebook and Twitter) to promote the SICAB event in Seville during the last semester of 2014, obtaining an interaction rate of over 8%.
Tools
Photoshop, Facebook, Twitter, Google+, Hootsuite, Buffer, Tweetdeck, Audiense, Social Mention, Klout, Google Trends
Dates
2014
GoodTaste Group
Description
GoodTaste Group is a Spanish supplier of wines, oils, snacks, juices and sweets, based in Seville.
Inputs
Given that the company managed a portfolio of Spanish products, it was necessary to design and layout a wide variety of corporate elements such as catalogs, cards, labels, logos, packaging, corporate videos, email marketing, and a trade fair stand.
Tools
Photoshop, Illustrator, InDesign, Premiere, After Effects, SketchUp
Dates
2012-2014
Hardwork ITD
Description
Hardwork International is a retail manufacturer of sunglasses and watches for both the promo and retail sectors, based in Seville.
Inputs
Creation, design and layout of corporate and promotional elements, presentations and drawings to deliver to clients, product catalogs and corporate cards.
Tools
Photoshop, Illustrator, InDesign, Premiere, After Effects
Dates
2012-2014
Bodegas Lopez Morenas
Description
Bodegas Lopez Morenas is the largest marketer of wines, cavas and juices in Badajoz.
Inputs
The client needed the design and layout of corporate elements, such as the product catalog, labels, cards, posters or email templates.
Tools
Photoshop, Illustrator, InDesign
Dates
2013
CANLA
Description
CANLA is an orange agricultural cooperative from Los Alcores (Seville).
Inputs
They needed a renovation of their corporate identity, so the comprehensive design of all corporate stationery was facilitated.
Tools
Photoshop, Illustrator, InDesign
Dates
2013
UNICEF
Description
UNICEF is an agency of the United Nations Organization based in New York that provides humanitarian aid and development to children and mothers in developing countries.
Inputs
The challenge they had set was to combat child malnutrition in the Horn of Africa, so we created the strategic concept for the advertising campaign “There are numbers that save lives”, proposing various actions at the national level and, specifically, in Andalusia.
Among these actions are awareness video, posters or street marketing.
Tools
Word, Photoshop, Ilustrator
Dates
2011
Spanish Ministry of Industry, Tourism and Commerce
Description
The Ministry of Industry, Commerce and Tourism of Spain is the Department of the General Administration of the State with powers in the proposal and execution of Government policy.
Inputs
With the creation of the new electronic ID card in the national territory, they asked us to make an informative brochure, as well as an email of thanks to the training sessions.
Tools
Word
Dates
2011
Correos
Description
Correos is a state company in charge of providing the postal service in Spain.
Inputs
On the occasion of the awards ceremony of the event “360º Package Design” organized by themselves, the email copy of the invitation was carried out, as well as the script of the presentation video of the event.
Tools
Word
Dates
2011
Brother
Description
Brother is a Japanese company that produces a wide variety of products such as printers, sewing machines, among other electronic products.
Inputs
On the occasion of the VI Annual Brother Certified Convention the concept of “Good Impressions” was created.
This concept was a nod to printed paper, opening up a world of optimistic possibilities and avenues.
Thanks to Brother, a better world could be made a reality, both in graphics and in life. After all, the event was for clients whose businesses depended on the quality of their prints, so conveying optimism was essential in a period of economic crisis.
Tools
Word
Dates
2012
Puma
Description
Puma is a German manufacturer of sports shoes, clothing and accessories.
Inputs
The company needed to impact the market by presenting Cesc Fabregas as the brand’s prescriber and simultaneously launching new sneakers through a premium presentation event that was different from the usual ones in the industry.
The axis of the campaign consisted in communicating Puma’s vision through Cesc Fabregas, making him its main ambassador, presenting him as if he were a political candidate, with a creative and innovative electoral program.
Tools
Word
Dates
2011
Deutsche Bank
Description
Deutsche Bank is a global banking and financial services company based in Frankfurt am Main.
Inputs
The company was going to open a new office in a well-known neighborhood in Madrid, so they needed to publicize this event.
To do this, a strategy was proposed based on establishing a dialogue with future neighbors through a striking action to give rise to presenting and inviting neighbors / clients to the office.
The actions consisted of placing vinyl in different visible areas of the neighborhood. These vinyls contain some typical phrases from the neighbors, as well as giving away some promotional gifts to customers who come to the office.
Tools
Word
Dates
2011
Jose Cuervo
Description
Jose Cuervo is a brand of tequila from Jalisco, Mexico.
Inputs
On the occasion of the launch of the José Cuervo Extra Frío, the campaign proposal “Freeze the Moment” was carried out, with the aim of enhancing the sensation of cold and inviting consumers to live a unique experience.
All this would be represented in a theatricalization of the experience in the place of the celebration. In the place there would be a freezer cart with hostesses dressed as Eskimo next to a “photo cold” (ice panel). From there the hostesses would inform consumers to order a José Cuervo Extra Frío shot at the bar. Once there, the waiter would give them the flyer, the “frozen moment” in the “photo cold” and a promotional gift.
Tools
Word
Dates
2011
Agencia IDEA
Description
The Andalusian Innovation and Development Agency (IDEA) is a regional development agency that grants incentives to companies, manages projects and programs of the Ministry of Employment, Business and Commerce of the Junta de Andalucia.
Inputs
A campaign proposal was made to identify the projects that the IDEA Agency had carried out thanks to the ERDF funds.
The concept of the campaign was “Have a star”. We all know this expression to refer to luck. However, having a star is not a matter of luck, because luck must be sought, just as in your life you look for partners and help that support you and illuminate the way, in business you have to look for good allies. In this sense, Europe has enough stars to support new projects offering more guarantees of success.
For this they carried out various actions, such as posters, an advertising spot and actions on Facebook and Twitter.
Tools
Word
Dates
2011
Junta de Andalucia
Description
The Junta de Andalucía is the institution in which the self-government of the Autonomous Community is politically organized.
Inputs
On the occasion of the approval of the Law of Guides of 2010, the Ministry of Environment and Spatial Planning asked us to design and layout said law at the digital level and for printing.
Tools
Photoshop, InDesign
Dates
2010