Currently creating and maintaining a corporate blog is one of the most important and difficult tasks of any company. Today we are increasingly aware of the need to have a blog as a tool to relate to the visits to your website. The blog allows you to introduce your readers to your business sector, making them familiar with your business.
On the other hand, generating current, relevant and quality content will allow you to position your blog as a benchmark in search results. For example, imagine that you are interested in buying a car, so in one of your first investigations searching the Internet you will find a post about the best minivans of the year for less than € 15,000.
As you can see when a potential client performs a search, it is essential to be at the top of the Google search results, to imply that you are a professional and a trusted person / company, someone they can turn to to meet their needs . Here are 5 tips on how to take advantage of your blog to grow your business.
1. ¡Presenta tu empresa en el blog corporativo!
Except that you are among the 26 largest Spanish companies in the world according to Forbes, the normal thing is that there are millions of people who have never heard of you. Shall we introduce ourselves first? How about through the corporate blog? Present your products and services to the world and differentiate yourself from your competitors.
Keep in mind that if you provide your audience with the information they need, they will have you as a benchmark in the sector, a partner they can turn to when they have a problem. In addition, these visits will surely share the information with their friends, family and followers, building loyalty and turning them into prescribers of your brand.
However, don’t crush your readers by telling them about the wonders of your product. Think about it, would you read a blog that is continually bombarding you with the purchase of their products? You have to give them what they want and need.
2. Are you an expert? Prove it!
You may be starting a new project right now, or you may have been in the industry for many years. In any case, you have a great experience in your sector. Therefore, the blog will be your best ally to show everything you know. Thanks to your teachings, you will generate trust in your visitors, who usually translate into customers.
Also take advantage of this experience to provide them with the information they are looking for with other websites. Even if they leave your blog, they will continue to remember the service you have provided them.
3. Does your business have a personality?
Showing how much you know is not enough, you have to give it a personal touch. Knowing how to convey emotions is an art that can provoke enthusiasm and interest in your readers. Do you remember the studious classmate who repeated the notes like a parrot?
Conveying feelings can also help bring the ethical and moral values of the company closer, bringing the day-to-day life of the workers closer to the readers so that they feel like part of the team. And it is that when you are passionate about what you do, work is less work.
In the offline world it is exactly the same, people prefer to do business and surround themselves with people who make them feel comfortable.
4. Do you know who you are writing for?
As I mentioned in the post about Inbound Marketing, current marketing is customer-centric to meet their needs in the best possible way. Knowing your reader and providing him with the information he needs is essential to create close and lasting relationships.
Optimizing your blog is an arduous process, but it will help you establish reader preferences through metrics such as clicks or reading time. In the same way, it will provide you with information about which are your most attractive services for the user.
Even so, do not be afraid to write posts related to your business and increase the reach of new visits. Maybe you will be pleasantly surprised!
5. SEO positioning
Nowadays, the development of search engines allows users to easily detect trends. Therefore, creating and maintaining a corporate blog is necessary to climb positions in Google for several reasons:
- New content: search engines give preference to those websites that update their content frequently. For example, in the case of Google, it is considered up-to-date if more than 300 words are added or changed.
- Content of interest: search engines give preference to the most searched content. Logical right?
- Quality content: one of the most important aspects of SEO positioning is the ability to generate backlinks, which are links from other pages to yours. Therefore, the more quality backlinks (quality!) You get, the more relevant your website will be to search engines.
As you have seen, having a corporate blog is time, dedication and perseverance, but thanks to it you will generate new opportunities for attraction and loyalty.
I hope these reasons are enough to convince you of the importance of blogging, but they are not the only ones. Can you think of more reasons to create and maintain a corporate blog? Shall we discuss them in the comments?