Templates
Here are some questions to shape your briefing. Copy them to a text file and attach it to your budget form.
ABOUT YOUR BUSINESS
- What is your business?
- What are you trying to do?
- What is your objective?
- How is your team?
- Who is going to participate in this project?
- Who are the main decision makers?
- How will future growth be analyzed?
ABOUT YOUR TARGET AUDIENCE
- Who are your users / your audience?
- What do they like about your business?
- Why do they visit your site?
SOBRE TU PROYECTO
- Why do you want to create a new website?
- What is the objective? (Sale, registration, inform, generate leads, increase brand awareness)
- Who do you consider to be your main competitors?
ABOUT THE TECHNOLOGIES USED
- Any idea of the features you would like to have?
- Do you need a blog?
- Do you need a reservation page?
- Do you need an online store?
- Do you need maintenance?
- Is it going to be a multi-language website? How many languages?
ABOUT THE CONTENT
Texts
- Who will prepare the texts?
Images
- Who will prepare the images?
- Will they be photographs or illustrations?
- Will they be from free or paid image banks?
Videos
- Who will prepare the videos?
Otros
- Are there other types of resources?
- Who is going to prepare them?
ABOUT YOUR BUSINESS
- What is your job?
- What are you trying to do?
- What is the objective? And the KPIs?
- What is your current ROI? And who do you want to reach?
- What is your Unique Selling Proposition? How is your service different from the rest of the sector?
- How is your team? Is there a programmer on your company’s staff?
- Who is going to participate in this project?
- Who are the main decision makers?
- How will future growth be analyzed?
ABOUT YOUR TARGET AUDIENCE
- Who are your users / your audience?
- Why do they visit your site?
- Where do they live?
- What age and gender are they?
- What tastes do they have?
- Which hours and days do they get on the Internet?
- What language do they speak?
- What do they like about your business? Why do they buy from you?
- What option do users who do not buy from you choose?
- Where do you want to sell (locally, nationally or internationally)?
ABOUT YOUR PROJECT
- Who do you consider to be your main competitors?
- How much time are you going to spend on this SEO project?
- Are you investing in other digital areas (Pay per click,, bloggers, influencers, etc)?
- Do you have a partner who is willing to link to your website?
- Have you ever had a penalty from Google?
ABOUT THE TECHNOLOGIES USED
- Is your website made with WordPress?
- Are there any plans to redesign the site?
- Have you had an SEO agency before? Can we see the reports?
ABOUT THE CONTENT
- Do you have a style manual? And for content writing?
ABOUT YOUR BUSINESS
- What is your job?
- What are you trying to do?
- What is the objective?
- Is your product / service seasonal?
- Are there offers or promotions for the product / service?
- How is your team? Is there a programmer on your company’s staff?
- Who is going to participate in this project?
- Who are the main decision makers?
- How will future growth be analyzed?
ABOUT YOUR TARGET AUDIENCE
- Who are your users / your audience? Are they companies or people?
- Where do they live?
- What age and gender are they?
- What tastes do they have?
- What hours and days do they get on the Internet?
- What language do they speak?
- What do they like about your business? Why do they buy from you?
- What option do users who do not buy from you choose?
ABOUT YOUR PROJECT
- Who do you consider to be your main competitors?
- What is the budget for the campaign?
- What date do you plan to start the campaign? And completion (if any)?
- In which direction are we heading?
- What expectations do you have for the campaigns?
- Have you run Google Ads campaigns before? How was it?
- Do you have specific promotions?
ABOUT THE TECHNOLOGIES USED
- Is your website made with WordPress?
- Do you need to create landing pages?
ABOUT THE CONTENT
Texts
- Who will prepare the texts?
Images
- Who will prepare the images?
- Will they be photographs or illustrations?
- Will they be from free or paid image banks?
Videos
- Who will prepare the videos?
Others
- Are there other types of resources?
- Who is going to prepare them?
ABOUT YOUR BUSINESS
- What is your job?
- What are you trying to do?
- What is the objective?
- How is your service different from the rest of the sector?
- Who is going to participate in this project?
- Who are the main decision makers?
- How will future growth be analyzed?
ABOUT YOUR TARGET AUDIENCE
- Who are your target users / audience? Are they companies or people?
- Why do they visit your site?
- Where do they live?
- What age and gender are they?
- What tastes do they have?
- What hours and days do they get on the Internet?
- What language do they speak?
- What do they like about your business? Why do they buy from you?
- What option do users who do not buy from you choose?
- Where do you want to sell (locally, nationally or internationally)?
ABOUT YOUR PROJECT
- Who do you consider to be your main competitors?
- What will be the length (Number of words) of each article?
- How many items do you have to deliver? (Weekly, monthly …)
- How often will the deliveries be?
- Will you provide us with the topics of the articles?
- In what language will the articles be written?
ABOUT THE TECHNOLOGIES USED
- Is your website made with WordPress?
ABOUT THE CONTENT
- Do you have a style manual for content writing?
- What will be the delivery format?
- How many times do you have to repeat the keyword in the content?
- Will you provide us with the links to connect with other content? (External and internal)
- Who will prepare the images?
- Will they be from free or paid image banks?
- Who will prepare the videos?
- Are there other types of resources? (Infographics …)
- Who is going to prepare them?
Text
Images
Videos
Others